Betfair is one of the largest online betting exchanges in the world with over three million customers and a turnover of roughly £200 million per month. Betfair is a unique online bookmaker because all odds are determined by customers betting against each other over a number of different sports. This allows the company to offer odds, which are 20 per cent better on average against other bookmakers.
Betfair has a well designed and easy to understand website that is appealing to both new and existing gamblers. The website offers a £25 sign up bonus for new customers in sports betting and a £200 bonus for new customers that use the casino section of the website.
The user web3 betting controls on Betfair are basic and easy to use. Main sports are listed down the left hand side of the sports page, which makes it easy to find the desired page and events. The sports page also displays the most popular sports with live odds down the centre of the page.
A great feature is the live in-play betting box, which Betfair highlights in a different colour to make it distinguishable. This box shows events that are happening live around the world. One click on the displayed event will take the customer to a page that details the various markets for that particular event.
To go with the in-play betting Betfair offers a live video service to existing customers. The live video tab can be found near the list of sports and opens a separate window. This window provides a small screen and a huge list of events where a customer can watch the action taking place.
The poker and casino sections of Betfair are fairly basic and easy to understand. This is only because the website seems to place more emphasis on sports betting. Various casino games and poker variations are listed in the same way as sports. There is also a download option, which allows customers to put a small Betfair client on their desktop.
This is popular because it means customers can sign into their accounts and start playing casino and poker games without having to load up large internet pages.
For the majority of customers the biggest attraction is the responsibility of the bookmaker and Betfair does very well in this area. Betfair allows customers full control over their account but places restrictions on deposit amounts. This means customers can set limits and not spend more than they can afford.
Betfair also displays clear messages at the base of ever screen that relate to terms and conditions as well as responsible gambling. It’s important these messages are projected clearly so the customer can feel they are gambling in a safe and responsible environment.
Support is crucial to customers regardless of wealth or experience. The website provides tabs about the company, about responsible gambling and general help advice. All of these tabs open new windows with detailed information. There is also contact information so customers can physically speak to various sections of the website or if they have fears over the addictive nature of gambling.